PRINCESSES ON PERIODS
Periods are still a taboo for little girls in many parts of the world. Princesses on Periods reimagined 3 classic princesses and brought them into 2024 as kick-ass gamers, streamers and influencers educating little girls about menstruation.
Three films were created to introduce Cinderella, Rapunzel and Sleeping Beauty to the world and help educate little girls about menstruation. I was tasked with creating a static version of these videos that maintained the vibrancy of the videos while outlining the information in a clear, digestible and approachable way. With a very open brief to take the videos and adapt them statically, I had the opportunity to build out a brand world using visual cues from the films and translate statically using layouts, stickers, and diagrams to create a consistent look and feel.
Client
Dorival, Persil
Date
2024
Skills highlighted
Editorial Design | Layout | Asset Development | Brand World Building




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Creative Direction - Loren Cook & Bronwyn Sweeney
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https://www.lovethework.com/work-awards/campaigns/princesses-on-periods-1622470
https://creative.salon/articles/work/mullen-lowe-princesses-on-periods-bayer
https://mediashotz.co.uk/mullenlowe-launches-princesses-on-periods-campaign-for-bayer/
https://www.adforum.com/news/mullenlowe-launches-princesses-on-periods-for-bayer
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