I teamed up with Hannah Neville to compete in the 2025 UK Young Lions Competition by the Advertising Association. We decided to tackle the design brief where we were tasked with concepting and executing a brand for the Media Business Course (MBC) that can evolve over time.

The MBC brand aims to create a foundation that can house and work along-side a range of content from partners and collaborators. This led us to a simple and strong black and white core brand that can stand on its own. For the logo, we crafted a monogram that pays homage to the heritage of the brand while providing a modern yet timeless brand asset. Our typographic logo is impactful and ownable at any scale, even when exploded out, providing flexibility to work across a wide range of assets. The logo behaves as a signet, re-enforcing its heritage and grounding it as a rite of passage.

We also developed icons that each connected to the three pillars we defined for MBC’s brand strategy - Inspire, Innovate and Connect. These icons can be used to signpost the pillars across communications while also acting as graphic elements to enhance design.