Loren ipsum
Loren Ipsum is a passion project of the amazing creative director Loren Cook that I had the pleasure of bringing to life. Loren is proudly Geordie which I came to learn has it’s own dialect in the UK. Playing off her name and the latin filler text we all know but don’t necessarily love, Lorem Ipsum, this fun project came to life.
Concept
When Loren came to me with her idea she provided a very open brief, wanting me to have fun with it. Taking inspiration from Loren’s personal style as well as some fun but functional aspects, I came up with a few designs for her to choose from.
