KNORR MINI MEALS
Branching into the start of Knorr’s rebrand, the creative on this project wanted to create a bright colourful world that played with perspective of an individual holding the product. With this brief in mind, I conceptualized the design using the new brand colours while introducing textures and shapes that highlight the emotion of the individual trying the product.
The print ad was created and originally run in Germany and Poland, however I stumbled upon an adaptation of the design while abroad in Portugal that used the design and assets I had created for this campaign.
Client
Knorr
Date
2024
Skills highlighted
Conceptual Design | Print Design | Layout | Asset Development
Concept
The initial design for this project included alternative headlines, colours, textures and models as seen below. We also explored how the designs could adapt to POS materials as we knew this would be a part of the rollout for this product. As this ad was running internationally, we ended up refining the design to more simple components to allow it to be adapted easier in addition to budget constraints.
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Art Direction - Tarik Bedevi
#Modtheveg
To help bring more awareness of the importance of vegetables within demographics of the gaming community, Knorr created #ModTheVeg where they released game modifications in the virtual world that made vegetables more rewarding within popular video games.
I developed the static key-visual for this campaign as well as an animated version.
Client
Knorr
Date
2024
Skills highlighted
KV Design
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Art Direction - Fabiano Gomes
Creative Direction - Carlos Rodriguez
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