One of the initiatives by the Department of Health and Social Care (DHSC) is to create a Smokefree Generation by providing increased stop smoking support and reducing availability of vapes to younger demographics. In introducing this campaign, they needed a logo that was closely linked to the NHS brand and complied with accessibility guidelines while appealing to all demographics. 

Though a trickier and confined brief and accelerated timeline, I worked closely with the client to develop a logo that combined a clean and balanced typeface with a graphic mark that is ownable.