At the end of last year, Co-op set out to re-introduce their Irresistible Pizza range through a gorilla-style activation. Inspired by the small service windows throughout Italy, our creatives came up with the idea to create a pop-up activation to give out free-pizza and spark some buzz around the product's re-launch. 

I led the visualization and conceptual design of the wall and window itself, working with model makers to bring the idea to life. From each of the bricks on the wall, to the tiny door, branded window frame and additional promotional assets - we brought a bit of italy to Boxpark in Shoreditch, London.